{"id":969,"date":"2021-07-30T10:00:43","date_gmt":"2021-07-30T10:00:43","guid":{"rendered":"https:\/\/www.scionstaffing.com\/scioncreativestaffing\/?p=969"},"modified":"2021-07-30T19:01:01","modified_gmt":"2021-07-30T19:01:01","slug":"media-relations","status":"publish","type":"post","link":"https:\/\/scioncreativestaffing.com\/2021\/07\/30\/media-relations\/","title":{"rendered":"How to Build Good Media Relations"},"content":{"rendered":"

Warren Buffet famously said, \u201c<\/span>it takes 20 years to build a reputation and five minutes to ruin it<\/span><\/i>.\u201d\u00a0<\/span> Media relations are vital for companies and brands- especially in the fast-paced digital environment that we live in. Regardless of your industry or the size of your business, it\u2019s imperative to create a reputable brand, as your reputation (and hopefully a positive one at that!) is the one thing you can rely on. <\/span><\/p>\n

Let’s first define what media relations are. They are simply a company\u2019s interactions with publicists, press and journalists. <\/strong><\/span>\u00a0<\/strong><\/p>\n

To be\u00a0an effective media relations specialist it is\u00a0your job\u00a0to work with and not against the media. Developing a strong relationship with journalists, bloggers and content writers who may be eager to hear what you have to say\u00a0will\u00a0provide your company or brand\u00a0with invaluable access to the public.\u00a0Media relations often connect with press\u00a0on a daily basis\u00a0to keep up the relationship.\u00a0<\/span>\u00a0<\/span><\/p>\n

Good media relations will do the following for your business: build brand awareness, increase your businesses credibility, and\u00a0the ability to quickly and effectively control a crisis.\u00a0<\/span>According to a recent study by\u00a0<\/span>Forbes<\/span><\/a>, 33% of millennials rely on blogs before making a purchase and 43% of millennials value authenticity over content when consuming news.<\/span>\u00a0As we continue to see this trend, it is important for brands and businesses to adapt their media relations to reflect these needs and desires.<\/span> Utilizing social media, positive reviews and partnerships with other well know and well trusted brands that reflect the same values can be key to boosting and maintaining your positive media relations and building a sustainable brand.<\/span>\u00a0<\/span><\/p>\n

With good media relations and connections, your brand will continue to grow in a healthy way!\u00a0To learn more about careers in media, public relations or other creative verticals, we invite you to apply online with Scion\u00a0Creative\u00a0so you don\u2019t miss any of our new and exciting jobs!\u00a0<\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Warren Buffet famously said, \u201cit takes 20 years to build a reputation and five minutes to ruin it.\u201d\u00a0 Media relations are vital for companies and brands- especially in the fast-paced digital environment that we live in. Regardless of your industry or the size of your…<\/p>\n","protected":false},"author":1617,"featured_media":970,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[704,705,908],"tags":[1014,1013,1015,909],"series":[],"yst_prominent_words":[758,1003,762,429,834,963,824,1002,1001,1006,1000,1009,1011,1005,1008,1012,1010,1007,1004,907],"class_list":["post-969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","category-marketing","category-social-media","tag-communications","tag-media-relations","tag-pr","tag-social-media"],"_links":{"self":[{"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/posts\/969"}],"collection":[{"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/users\/1617"}],"replies":[{"embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/comments?post=969"}],"version-history":[{"count":2,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/posts\/969\/revisions"}],"predecessor-version":[{"id":972,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/posts\/969\/revisions\/972"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/media\/970"}],"wp:attachment":[{"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/media?parent=969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/categories?post=969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/tags?post=969"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/series?post=969"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/yst_prominent_words?post=969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}