{"id":993,"date":"2021-09-03T18:08:00","date_gmt":"2021-09-03T18:08:00","guid":{"rendered":"https:\/\/www.scionstaffing.com\/scioncreativestaffing\/?p=993"},"modified":"2021-09-03T19:26:45","modified_gmt":"2021-09-03T19:26:45","slug":"optimize-your-linkedin-profile","status":"publish","type":"post","link":"https:\/\/scioncreativestaffing.com\/2021\/09\/03\/optimize-your-linkedin-profile\/","title":{"rendered":"How to Optimize Your LinkedIn Profile For Recruiters"},"content":{"rendered":"

Your LinkedIn profile is your resume that over 740 million users\u00a0have instant access to.\u00a0It\u2019s\u00a0incredibly important to\u00a0According to\u00a0Kinsta.com \u201cWith more than 55 million companies listed on the site and\u00a0<\/span>14 million open jobs<\/span><\/a>,\u00a0<\/span>87% of recruiters<\/span><\/a> regularly use LinkedIn.\u201d For someone that is open to new opportunities, or just may want to see what is out there, taking the step to optimize your LinkedIn profile is an ideal way to ensure that you are looking your best should an opportunity arise. <\/span>\u00a0<\/span><\/p>\n

Particularly, with the rise in remote work, this past year LinkedIn reported and increase six times over in the number of job postings that were added in the U.S. from March to December of 2020 \u2013 with over 300k remote positions. Regardless of your preference- working remotely or in an office or co-working setting- having a clean and updated LinkedIn profile will help you connect to the right people within your industry (or even if you’re looking to move industries!) It\u2019s our job as a recruitment firm to find exceptional creative talent, so we\u2019re diving into what you should have within your LinkedIn profile to make it as optimized as possible. <\/span>\u00a0<\/span><\/p>\n

Start From the Top: <\/span>\u00a0<\/span><\/h4>\n

Headshot:<\/span><\/b> Your headshot is the first visual people will see about you, therefor you\u2019ll want your headshot to be professional looking. Whether you have the resources to take professional headshots, or you do it yourself, you’ll want to make sure you have a neutral professional looking background, look directly into the camera and wear clothing similar to what you’d wear to an interview.<\/span><\/p>\n

Banner Image:<\/span><\/b>\u00a0The banner is another first impression visual that can help share more about you, your ethics and your goals in a creative way. You\u2019ll want to replace the standard \u201cgeometric blue\u201d\u00a0that comes with your headshot\u00a0with imagery that is meaningful to you or gives context to your professional expertise.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Grab Attention With Your Text:<\/span><\/b>\u00a0<\/span><\/h4>\n

Headline<\/span><\/b>\u00a0<\/span><\/p>\n

Rather than start off by\u00a0listing your current title and company (which are listed below in your Experience section), use more general descriptors of your expertise, discipline focus, something you care about, a career key-skill (i.e.\u00a0Digital Marketing Expert. Loyalty Marketing. Keynote Speaker).<\/span>\u00a0<\/span><\/p>\n

Your Career is Unique and Useful. Tell your story:\u00a0<\/span><\/b>\u00a0<\/span><\/p>\n

Utilize the space in\u00a0the About section to give a high-level overview of your expertise.\u00a0Any\u00a0clients, industries,\u00a0leadership philosophies that you\u2019ve worked with should be highlighted here.\u00a0Additionally,\u00a0share a bit of yourself- what accolades are you especially proud of? What have others said about you, your work and ethic?\u00a0Instead of just\u00a0copying\u00a0your professional summary from your resume (although that IS a good place to start),\u00a0you\u2019ll want to\u00a0take some time to\u00a0paint a\u00a0thoughtful and full\u00a0picture of your career arc.\u00a0<\/span>\u00a0<\/span><\/p>\n

Some other helpful questions to address in this section are: why do you love your work? What are you \u201cknown for\u201d among your colleagues and clients?\u00a0If you\u00a0are searching for additional examples and information, this article is a great place to start:\u00a0<\/span>Summaries That We Love.<\/span><\/b><\/a><\/p>\n

The Body of your Profile:\u00a0Your\u00a0Experience, Education, Volunteering, and Recommendations<\/span><\/b>\u00a0<\/span><\/h4>\n

Experience:\u00a0<\/span><\/b>This section you\u2019ll refer to your master resume. You\u2019ll want to pull data-driven, impact statements from your resume (some things to include: successful campaigns, programs, projects, teams built\/managed). You don\u2019t want to just list all of your examples from resume. Be thoughtful about which examples you include as you think about the type of position\/industry you are targeting. Additionally in this section, you may also want to include any links to work that is displayed online- such as your portfolio or published pieces. For more information on creating an amazing digital portfolio and why you should have one if you are in the creative field- we’ve included this helpful blog<\/a>.<\/span>\u00a0<\/span><\/p>\n

\u00a0<\/span>Education:\u00a0<\/span><\/b>In this section, you\u2019ll list your relevant educational experience, with appropriate context (such as:\u00a0completed degree);\u00a0\u00a0any\u00a0pertinent certifications (with\u00a0dates\u00a0completed); as well as\u00a0executive learning programs.<\/span>\u00a0<\/span><\/p>\n

Volunteering:<\/span><\/b>\u00a0Don\u2019t skimp on this section. Just because it is at the bottom of your LinkedIn doesn\u2019t mean it is any less important\u2014especially if you are applying to a nonprofit or socially\u00a0conscious\u00a0business. They want to see that you are well rounded and walk the talk.\u00a0You\u2019ll use this section to further show what you care about as a complete human\u00a0(because your humanness encapsulates more than your Monday-Friday, 9-5 self).\u00a0People are\u00a0ultimately viewing\u00a0your profile and hiring a full person, not robots.<\/span>\u00a0<\/span><\/p>\n

Bonus Tips:<\/span>\u00a0<\/span><\/h4>\n

See that skill section? Don\u2019t leave it blank! List at least five relevant skills, as doing so increases the chance that your profile will be\u00a0discovered\u00a0and someone will message you\u00a0<\/span>by more than 31 times<\/span><\/a>\u00a0what you would get if you didn\u2019t.<\/span>\u00a0<\/span><\/p>\n

Additionally, proofreading is never overrated<\/em>. Ask a trusted mentor, colleague or friend to read over your entire profile and send you any editorial notes. Another set of eyes can catch things that you may not have and moreover, that person may add qualities and traits that you wouldn’t have one your own!<\/p>\n

 <\/p>\n

\n

Now that you\u2019ve got the tools to optimize your LinkedIn Profile, don\u2019t forget to turn on the button that\u00a0says\u00a0\u201copen to opportunities<\/strong>\u201d. This is key as it will share with recruiters and hiring managers that you are open to informational conversations, interviews and new positions. If you\u2019re ready to jump into searching for a job, we recommend that you head over to our job board to view our open positions! From all of us at Scion Creative- we wish you the best of luck! <\/span>\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Your LinkedIn profile is your resume that over 740 million users\u00a0have instant access to.\u00a0It\u2019s\u00a0incredibly important to\u00a0According to\u00a0Kinsta.com \u201cWith more than 55 million companies listed on the site and\u00a014 million open jobs,\u00a087% of recruiters regularly use LinkedIn.\u201d For someone that is open to new opportunities, or…<\/p>\n","protected":false},"author":1617,"featured_media":994,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[663,738,773],"tags":[1073,1075,1074,740],"series":[],"yst_prominent_words":[95,734,1064,101,854,1061,772,639,1072,1071,1062,643,1066,1070,850,728,1063,1065,726,419],"class_list":["post-993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creative-interview","category-creative-resume","category-job-search","tag-linkedin","tag-optimization","tag-profile","tag-resume"],"_links":{"self":[{"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/posts\/993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/users\/1617"}],"replies":[{"embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/comments?post=993"}],"version-history":[{"count":3,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/posts\/993\/revisions"}],"predecessor-version":[{"id":997,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/posts\/993\/revisions\/997"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/media\/994"}],"wp:attachment":[{"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/media?parent=993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/categories?post=993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/tags?post=993"},{"taxonomy":"series","embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/series?post=993"},{"taxonomy":"yst_prominent_words","embeddable":true,"href":"https:\/\/scioncreativestaffing.com\/wp-json\/wp\/v2\/yst_prominent_words?post=993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}