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Analyze data and insights to identify industry and consumer trends.
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Develop and implement long-term strategies for product categories.
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Optimize pricing, promotions, and product ranges to enhance consumer appeal.
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Partner with the sourcing team to improve pricing and service quality.
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Collaborate with marketing and sales teams to drive category growth.
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Monitor and assess category performance, making adjustments as needed.
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Oversee the launch of new products within the category.
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Forecast revenue and product demand to achieve sales targets.
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Stay updated on market trends, competitor products, and consumer feedback.
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Focus on strategies for the Amazon marketplace to boost visibility and sales.
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Leverage insights into consumer behavior and psychology to refine product offerings and marketing strategies.