16 Mar How to Grow Your Following on LinkedIn
LinkedIn is one of the largest social media platforms for professional individuals and organizations that look to connect with prospective employees and employees of other companies. With over 750 million users in 200 countries, LinkedIn has a very large user platform and is a great way to build a branding image. Organizations can use the platform to update their followers on certain news and updates, staff changes, hirings, and can continuously add to their network. However, some businesses may find it difficult to grow their following organically. Properly growing a following on LinkedIn can open doors to new customers, new employees, and more advertisement opportunities. It can be one of the best marketing tools for an organization, if utilized properly. In this article, we’ll be going over some tips to build your company’s LinkedIn following and how to grow your audience organically.
Why should my company have a LinkedIn account?
A company should use a LinkedIn account for multiple reasons. Not only is it a way to promote things like blog posts or marketing materials, but it’s a great way for companies to interact with potential customers and employees. Here are some other reasons a LinkedIn account is a great idea for your company:
- Networking Opportunities –If you meet a new business acquaintance at a conference, client meeting, or elsewhere, LinkedIn is a great way to stay in touch and make more professional connections through that individual.
- Makes You More Visible –If your company is not easily found on search engines like Google, having a LinkedIn profile can help immensely. LinkedIn is heavily trusted by Google, so when someone searches your company name, the profile associated with the company is likely to show up at the top of the search. This benefits your SEO strength tremendously as well.
- Establishes Credibility –By sharing your company’s brilliant industry expertise and knowledge, you in turn build credibility with your social media followers by keeping up with the latest trends. A strong profile will also allow you to provide valuable resources and insight to potential clients.
Tips to boost your company’s LinkedIn following
Here are some of the best tips to help you grow you company’s following on LinkedIn. These tips can also be used for other social media channels that your company is on to help you grow your brand and grow a larger audience on social networks.
Tip: Set goals for engagement
LinkedIn provides a great analytics program to help you track engagement numbers for your profile. Before you begin to implement any analytics, it’s important to set goals for your page. What is the number of followers you want to have after three, six, and twelve months? How many posts do you want to have per week? What type of content are you going to produce? What kind of online presence do you want to have? Who is your target audience? These are important questions to ask yourself and your marketing team before you delve too deep into your LinkedIn profile.
Tip: Join groups on LinkedIn
Joining groups in LinkedIn can be a fantastic way to boost your company’s follower count on the social platform. LinkedIn Groups can be a great place to get content ideas, interact with other companies and organizations, and can be a great way to share your own content and posts. This allows for more exposure to your posts and can be a useful social media strategy.
Tip: Use hashtags where you can
Hashtags have become such an important part of the social media marketing strategy and for good reason. When you post content on LinkedIn, you want to make sure that you are taking advantage of the algorithm by using relevant hashtags at the end of the post. Do a quick search on the most popular hashtags that are relevant to your content and use them accordingly. This helps your posts become more visible when people are looking through other content with the same hashtags attached.
Tip: Reply to comments
One of the biggest ways to increase your company page followers is by replying to comments under your posts. When people on LinkedIn are taking the time to comment on your content that comes across their news feed, respond to them positively and build your online presence as an interactive company. While there may be times you can’t get to everyone’s comments, make sure you do your best to hold a positive image of your company with appropriate responses.
Tip: Scout your competition
Another way you can build your following on LinkedIn is by carefully scoping out your competition and their social profiles. View their content strategies and take note of the form of content they are producing. It may provide some valuable insights. Remember, you want to make your own original content, but it doesn’t hurt to take a look at other profiles of companies within your industry and see how they run things.
Tip: Post quality content consistently
If the plan for your company’s LinkedIn profile is to share content and attract potential followers, then you have to keep a consistent schedule of posting content. The more quality and professional content you post on a regular basis, the larger your potential audience becomes. LinkedIn can be a powerful tool for your company to utilize with blog posts, holiday postings, employee profiles, and visual content. Make every piece of content count and strategically post them in accordance with your engagement plan. Part of your content strategy should be to create not only relevant content, but to post different types of content in a well-thought-out schedule.
Tip: Keep it professional
Unlike most other social platforms, LinkedIn is a much more professional platform. While the premise is the same (connect with other people), LinkedIn’s professional tone means that your business profile should stay away from sharing memes or GIFs. This could come off as unprofessional to some and take away from your company’s overall image. When it comes to LinkedIn, keep your social media content professional and respectful.
Scion Creative can help you find your next social media manager
Do you need someone to help you grow your LinkedIn presence? Scion Creative Staffing can help you find your next social media manager or help you fill other creative roles and positions. From web designers to social media experts, we have a vast professional network and pool of candidates that could be the perfect match for your organization. Contact us today to get a search started and visit our website to learn more about us and our mission!