Marketing Tactics- What Really Works?

Marketing Tactics- What Really Works? image of Office building with chairs

Marketing Tactics- What Really Works?

Are you in a marketing rut? Perhaps you’ve run out of content and campaigns to convert your leads. According to goal-setting marketers are 376% more likely to report success — both practices are a natural part of building a marketing strategy. We’ve rounded up three of our favorite marketing tactics to boost content and campaigns as well as grow your marketing career!  


Utilize Social Channels 

You’d have to be living under a rock to not know how important social channels are for your marketing strategy. Instagram, Facebook, LinkedIn, TikTok and Twitter are vital to your brand or business. If you have a B2C product, or are a retail company, utilize the new features on social to link and sell your goods. Make it easy for consumers to fall in love with your product, and even easier to purchase them- without the consumer having to go out of their way.  


Build Trust 

Show potential clients that you walk the walk, as well as talk the talk. Build campaigns around what your company has done to live out your values and mission and how you have solved pain points and problems for your customers. Utilize testimonials and case studies of real-life clients to showcase your reputation and trustworthiness. Word of mouth is one of the best marketing tools- so give people something positive and true to talk about.  


Build Out SEO- Specifically Local SEO 

Due to 2020’s pandemic and so many businesses relying on Google and social media to keep customers informed of their hours of operation and if they were open, local SEO boomed. Make sure your business has an up and running business page and stays active there. Update your hours, anything related to restrictions or rules for people physically coming into your business or other pertinent local information. Utilize your local SEO to build your brand online!  


Marketing best practices and ideas are constantly changing – we encourage you to do your research and find the best campaigns to fit your businesses brand and needs. As always, if you are looking for top-notch marketing talent, connect with us today!